May 10, 2021
Google Shopping vs Google Search Ads. Which is better for Ecommerce? Which type of campaign makes you more money? I’m going to get into that in this episode.
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Many merchants want to know the difference between Google Shopping and Google Search Ads and which one is better for their Ecommerce store. Which one should you focus on if you had to choose just one?
Shopping Ads and Search Ads are very different and give different results, but both of them are on Google and are great for your Ecom store. So if you want to know which one is better for your store and make more money with your Google Ads, then pay attention to this video.
But here is my honest opinion: Google Shopping ads almost always outperform Search ads for Ecommerce stores, and they are also much more scalable. The problem? They are often harder to set up and optimize. You need to make sure your feed is set up well and that you optimize the campaigns towards profitability.
This episode will give you a better understanding of search and shopping campaigns so you can decide which one you should use to scale your Ecommerce store like crazy with a very high ROAS, low cost per acquisition, and a high volume of sales.
🎥 Watch the video version of this episode here: https://www.youtube.com/watch?v=CgCg_FLp3_c
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